Blue Break Challenge

Brief description of the campaign: Our campaign sets out to generate awareness for the Little Optimist Foundation and their Great Optimist Challenge and in doing so generate donations for the Little Optimist Foundation. 

To do this we will be running a social media challenge in which individuals or groups film themselves in their boring work environments and then transition to their blue break of choice, where they engage in any form of blue therapy, (swimming, taking a bath, relaxing near a body of water, ect).

Relevant hashtags:
#BlueBreakChallenge
#BlueDonation
#TheGreatOptomistChallenge

Matthew Segal