iMoto GT – A Privacy First Vehicle Marketplace

Buying or selling a car online in South Africa has become unnecessarily frustrating, expensive, and invasive.

I’ve experienced this from both sides.

As a buyer, I struggled to find the right vehicle across platforms like Facebook Marketplace, Gumtree, and other auto sites. Listings were inconsistent, buried by algorithms, or surrounded by noise that made it hard to trust what I was seeing.

As a seller, it was worse. My vehicle listings were often hidden, drowned out, or pushed behind paid promotions. Even when interest came in, it frequently led to spam, harassment, or pressure from dealerships rather than genuine buyers.

That experience exposed a bigger problem.

Most vehicle marketplaces are not built for users. They are built to:

Push paid listings

Extract personal data

Funnel users toward dealerships

Monetise attention rather than trust

iMoto GT was created as an alternative.

What iMoto GT does differently

iMoto GT is a vehicle marketplace designed to be:

Minimal

User-friendlyRead More