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Children are very close to the heart for Morné Basson and because of the work that we do at the Character Company, so are we :).  The Character Company is a long-term MENtorship program for young boys that are growing up with absent fathers or no positive male role models in their lives. Through weekly MENtorship sessions by screened, vetted and trained MENtors (positive male role models), monthly activities and camps, we focus on a set of 5 values as part of our curriculum. Current statistics tell us that 67% of children in South Africa are growing up in single-parent homes and in our experience 4 out of 5 boys in South Africa grow up without a dad or positive male role-model in their lives. More than 90% of men in jail in South Africa comes from a background where there are no father figure or a positive male role model. It is time that we stand up for our young men and we need to teach our boys what real men should do - we should teach them the heart of God again.
Your donation will make a huge difference in this. Morné will be doing a 72-day event during this year where he will be cycling 72km's each day for 72 consecutive days on a spinning bicycle at various Planet Fitness Clubs in South Africa. Feel free to join him at a club of your choice. A total distance of 5,118 km will be covered during this time. Consider sponsoring a couple of km's - 5000 people sponsoring only 1km each @R500/km will get us to our target. You can decide how many km's you want to sponsor. If you can only sponsor a couple of meters, please do that; 36 meters = about R72. If this touches your heart, please join him in his efforts during the #Bthat1 challenge in support of The Character Company. His goal is to raise R2,5Million through a couple of crazy challenges.
For more information on his campaign please follow his journey at or follow him on Facebook at

The Character Company is a fun-loving, adventurous bunch of boys and men, so this crazy initiative is right up our alley.  We hope that this initiative will put the spotlight on the impact of absent fathers on our families and society and that by continuing to go the extra mile (or 5,000+ in this case) we will show our young men that we care enough about them not to allow them to walk this road alone.

All funds will be used to support the ongoing work of the Character Company as it expands across the country and into Southern Africa.  It will not only help us with our weekly sessions and regular camps but it will also help us to create jobs by placing MENtors in key communities where we can have a bigger impact.



  • Apr 04, 2020 - USD $ 45.00
  • "To making a difference " - Claudia van Jaarsveld

  • Apr 04, 2020 - R 500.00
  • "Yster!...goeie werk!" - Victor wolmarans

  • Apr 04, 2020 - USD $ 32.36
  • "Don’t give up mt wat jy doen nie bra. " - Chappy

  • Apr 02, 2020 - R 72.00
  • "Well done on this amazing and much needed campaign and initiative " - Bthat1

Donate to this charity


Donations to date

R 2 025.53

Fundraising target

R 2 500 000.00

The Character Company

The Character Company Logo

The Character Company is a long term mentorship programme for young boys growing up with absent fathers - raising boys to be good men.  Other than the weekly and monthly programmes, holiday camps and “one-on-one” intervention we also focus on support for single mothers and raising awareness of the impact of absent fathers on our families and society.