Home Town Hero (Remastered)
- By: Sibusiso Phokoane
- Short URL: https://www.backabuddy.co.za/emjay-styles
My Stage name is Emjay Styles. I started writing music in 2009 and only went to the studio to record my first Song in 2014.
In 2017 I went back to the studio to record my second single titled“Keep it On”.later that year I went to release a 10 Song Mixtape titled Home Town Hero. with the little that I had then, I was hustling to get money for studio time and for Artwork designs.
The Mixtape was not best in production but I went on to take it out for free, which was the best move I did at that time. People were happy about the type of sound that I make and the storytelling behind each song “I relate to that song” each fan selecting a specific song in the Mixtape. Not all of us are Trap Hip Hop Fans but even Trap sound fans do listen to “j cole”, said by a fan.
My style of music is a combination of storytelling (conscious Rap) with soul trap sound. The SA hip-hop industry is restricted to one style of hip-hop, I believe that there’s a gap in the SA hip-hop industry and I’m there to exploit it.
You can listen to my music here.
-Studio sessions: R1755 for one session (6hr).Maximum of 30hrs will be needed to record the whole songs, Total cost = R8,775 roughly.
-Mixing: R700 per hour Total cost = R8,000 roughly.
-Mastering : R600 per track for an Album plus additional R450 if I have more than one set of changes per master, Total cost R7,000 roughly.
-Sound Engineer: a minimum of R400 per hour roughly
-ArtWork Design: TBC
-Online Distribution: R413 for an Album + R120 for store automator
-Youtube Sound Recording Monetization: R143
-Music Videos: minimum of R10,000
-Beats : R3,000 roughly for unlimited lease per beat. Total cost = R50,000 roughly on beats
-Online Marketing: R7,700 per Month prior to releasing date and after the release date
Total cost R20,000 for three month promotion
-Influencer Marketing: R2,000 per post for a minimum 100 000 followers
-Radio plugging and Music video promotion: R10,500
The investment will be put into the production of the Mixtape and Visuals. but most of the investment will be focused on Marketing and promotions, so that I can reach a wider market in all corners of South Africa through Radio plugins, Top music Blogs, TV music channels, online music channels, Print etc.
Sibusiso Phokoane Music Cause
My Stage name is Emjay Styles. I started writing music in 2009 and only went to the studio to record my first Song in 2014. My style of music is a combination of storytelling (conscious Rap) with soul trap sound. The SA hip-hop industry is restricted to one style of hip-hop, I believe that there’s a gap in the SA hip-hop industry and I’m there to exploit it.