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Fundraising drive

Fundraising drive

Personal message

We are the Advertising Benevolent Fund from Johannesburg South Africa
We are fundraising to make sure that the people we look after have food for six months.
The ABF has been around since 1969 - we are 50 years old this year and want to look after more people in need who are in the advertising industry.

We are hoping to raise funds by the beginning of Dec 2019.
We have a validation committee that oversees spending the money. We have an accountant ( for free) and provide an annual report. We are a registered Non-Profit Organisation.

We look after people who have lost their jobs. South Africa presently has one of the highest unemployment rates in the world. We are flooded with requests for help. Help us - help them.

We have a committee that validates the requests for help from people in the Advertising/ Media industry. Although we try to keep the names out of the industry for dignity sake - we are able to talk about the cases that we have. Riana Stander is our accountant and will be able to provide information.


Donations to date

R 0.00

Fundraising target

R 100 000.00

Advertising Benevolent Fund

Advertising Benevolent Fund Logo

The ABF is a non-profit charitable organisation, that has been around for almost 42 years and is run by a dynamic group of volunteers. We raise funds through sponsorships and events to assist people who have worked in the media, advertising or marketing space, that have fallen on hard times. Since its inception in 1969 and up to end 2010, the ABF has paid out R 6 895 911 in assistance to 419 families and continues to do so on a daily basis.