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Pata Pata

Pata Pata

Personal message

Dear Customers, colleagues, friends and fellow South Africans

South Africa and some other parts of the world are in a lockdown to prevent the spread of the Corona Virus or what is also known as COVID-19. According to Richard Kozul-Wright of the United Nations Conference on Trade and Development (UNCTAD), the slowdown of the global economy is most likely to be in the region of $1 trillion.

However, this is a very conservative prediction, because factories, restaurants like ours, and other businesses are not in operation. Almost everything that is part of the world economy has come to a stop.

As Heritage Brands, we had to close all our operations to comply with all the laws and the regulations of the national lockdown as announced by President Cyril Ramaphosa.

Heritage Brands owns and controls the following restaurants and food outlets in Johannesburg: - Pata Pata, Blackanese, Afru Brew and Street Food.  All these operations employ 100 young people who in turn support on average 8 people in each household.

The COVID-19 pandemic comes at a time when South Africa is grappling with an unemployment rate of close to 40%;  the South African economy contracted by 1,4% in the fourth quarter of 2019.

As a country and as businesses, this gives us an opportunity to build strong solidarity and support for all those who are vulnerable and cannot afford to earn an income during these testing times. Our staff have been observing the lockdown rules by staying at their homes, but the challenge is that they have not been earning incomes.

As Heritage Brands, we have remained in touch with them via cell phone contact and online meeting facilities. Despite these difficulties, they are in good spirits.  These young women and men are asking you to lend a hand of solidarity by donating money that will go towards sustaining them, their families, and the operations of Heritage Brands.   

The Heritage Brands has applied for relief at the Unemployment Funds Relief Scheme and the Solidarity Fund. However, we know this process will take time before our staff see any money from the Department of Labour and the Solidarity Fund. In addition, some of the bureaucratic processes in these funds will be complicated by the lockdown rules. Our key objective is to support the staff that ordinarily work as waiters, waitresses, chefs, cleaners, and operations managers of our restaurants.

We are appealing to our local and international customers, our colleagues in the industry, private and public donors, and South Africans in general to donate so we can make sure that our employees are able to survive during these very difficult times. Please donate any amount you can afford. Your donation will also be individually acknowledged in a form of a formal letter written to you.  
We thank you for supporting our business, and we are looking forward to seeing you in the post-COVID-19 period.

 

 *As per the campaign creator’s request, funds raised will be paid directly to the relevant institution*

Donations

  • Apr 28, 2020 - R 735.00
  • "" - Gqi Raoleka

  • Apr 24, 2020 - USD $ 262.18
  • "Ziggy, good luck. I know you will pull through!" - Calvin Holmes

  • Apr 20, 2020 - R 512.00
  • "

    Endure!!

    " - Tendani

  • Apr 17, 2020 - R 200.00
  • "God Bless South Africa " - William

  • Apr 17, 2020 - USD $ 26.90
  • "Good luck" - Iain

  • Apr 17, 2020 - R 700.00
  • "Keep your heads up" - NaloG

  • Apr 17, 2020 - R 210.00
  • "This shall pass. " - Mondli

  • Apr 17, 2020 - R 210.00
  • "I hope this small bit helps towards your bigger cause." - Anonymous

  • Apr 17, 2020 - R 500.00
  • "We shall Overcome. " - Lesweu Rampa

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Statistics

Donations to date

R 8 500.00

Fundraising target

R 200 000.00
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Pata Pata African Restaurant Cause

Pata Pata African Restaurant Cause Logo

Our key objective is to support the staff that ordinarily work as waiters, waitresses, chefs, cleaners, and operations managers of our restaurants.

We are appealing to our local and international customers, our colleagues in the industry, private and public donors, and South Africans in general to donate so we can make sure that our employees are able to survive during these very difficult times.